A Beginners Guide to Cloud Communication

Beginners Guide to Cloud Communications

The way we communicate speaks volumes (excuse the pun) about our businesses. Communication is key to delivering any kind of service. It allows us to get to know our customers and partners and helps us get an understanding of what is expected from us. However, many business communications systems don’t allow us to take advantage of the information that is available and, as a result, our service becomes less personal. The chances are that your business outgrew the one-size-fits-all solution years ago and now is the time to adopt a cloud approach that can help your business develop into an industry-leading powerhouse.

Cloud communications can save costs, improve productivity and help us to improve the service we deliver. Perhaps more importantly, particularly during the Coronavirus pandemic that we are all suffering through at the moment, it enables a truly mobile workforce connected with communications tools and virtual systems that give employees access to resources from anywhere in the world.

The Benefits of Cloud Communication

Communications should extend beyond your desk phone. It should be integrated into multiple business processes. With a cloud communications system you can:

Level the playing field
With cloud communications, the same features – mobile-friendly communications, a broad selection of endpoints, automated callbacks, announced queue times, and more – are available to and affordable for any business, regardless of size.
Ensure better customer experience
Intelligent call routing that sends customers to the right agent, with the right information, straight away helps to ensure better customer experience.
Save costs
With cloud communications, you only pay for the features you need, where they are needed and can custom bundle features as required.
Support remote working
Cloud communications support remote working by giving employees access to their phones, unified messaging, chats, apps and more, on any device. Your mobile workforce can be productive no matter where they are and what device they’re using.

The History of Communications Deployment Models

Until unified communications came along, most communications models required substantial investment. This had an impact on business growth and scalability, expandability, and agility as well as the ability to support new features.

Onsite unified communication models took over from the more traditional PBX systems during the 1990s, enabling businesses to merge their voice and data networks and leverage some of its features in their telephony infrastructure while taking advantage of advanced unified communications and collaboration capabilities. However, this still required significant investment, ongoing management and a significant amount of resources.

Today, cloud communications, the newest option in business communications, is one of the fastest-growing market segments in technology and continues to grow year on year.

Cloud communication is affordable, flexible, secure and powerful. It can help businesses of all shapes and sizes to up their game; it can help them provide increased levels of customer service, improve collaboration and improve remote working capabilities. It can be tailored to the exact needs of each and every business, making it suitable for everyone.

Moving to a Cloud-Based Communications Platform: Your Move

Although the benefits of cloud communications are clear, deployment is unique to every individual business. Many businesses find the thought of moving away from their existing communications solutions can be daunting. This often puts people off and as a result, they are unable to benefit from the powerful features that are available. However, the reality is there is no need to worry about moving to a cloud-based communications solution. There are steps you can take to ensure a smooth and easy transition into unified communications as-a-service.

Different features and technologies support different business needs. Porthlas is a leading, independent telecoms company based in South Wales. We understand that no two businesses are the same and use our knowledge and experience to deliver secure and reliable phone systems to help you provide your customers with an experience that is second to none.

If you haven’t yet taken advantage of some of the benefits of cloud communications technology and would like to know how it can benefit your business, please feel free to get in touch on 02921 111202 or sales@porthlas.com.